Elders Ltd is a leading Australian and international agribusiness focused on delivering a comprehensive portfolio of products and services to Australian primary producers and domestic and global customers.

Porter Novelli Adelaide works closely with Elders on a daily basis, assisting the company at regional, state, national and international levels to promote various activities, initiatives and company developments. Porter Novelli is relied upon by the Elders marketing department for strategic input into company positioning and stakeholder relations and for development of internal and external communications. Porter Novelli is active in servicing all divisions of Elders, including Elders Rural Bank, Elders International, Elders Wool, Elders Insurance, Elders Trustee, Elders Meat and Livestock, Elders Real Estate, Elders Grain and Elders Merchandise. Porter Novelli played a significant role in the successful launch of Elders Rural Bank in 2000 and Elders Weather in 2005, and has been responsible to a large extent for raising the level of awareness of Elders’ international activities.

Wrightson is a Melbourne-based company which breeds and validates pasture varieties, and produces and sells pasture seed for Australian dairy and livestock producers.

Since 1998, Porter Novelli has worked closely with Wrightson to promote the company’s new-generation pastures. With our assistance, the company has undertaken detailed market research on how Australian farmers prefer to receive product information and what influences their pasture seed purchase decisions. Based on this information and our detailed knowledge of the target audience, Porter Novelli annually produces highly technical testimonial articles featuring dairy and livestock producers across Australia who have used various Wrightson pastures. These articles feature in a program targeting regional and rural Australian media in addition to specialist industry publications, and also in a series of newsletters – written and designed by Porter Novelli – distributed to farmers. We also produce Wrightson advertisements for various print media. Sales revenue for Wrightson has risen dramatically since the company engaged Porter Novelli – even during the 2002 drought – while follow-up surveys have found substantially increased awareness of Wrightson and its products.

Porter Novelli Melbourne set out to make a splash and generate great excitement around the release of the hit movie Finding Nemo on DVD and video.

A sustained campaign achieved national media support and increased awareness in all target markets. Campaign elements included a series of publicity events, ranging from Australia Day on Sydney Harbour to the Melbourne Aquarium and Brisbane’s Underwater World, all aimed at driving sales that helped Finding Nemo win the title of the biggest selling DVD ever.

Additionally Porter Novelli developed and co-coordinated an educational back-to-school program, with 600 schools around Australia taking part in a program highlighting the Great Barrier Reef, ocean ecosystems and more.

The Finding Nemo campaign delivered huge national media coverage including 250+ mentions of the DVD on print, TV and radio.

Finding Nemo on DVD and video is the biggest selling DVD of all time in Australia with over 1.2 millions units sold!

Porter Novelli worked with online travel agency ZUJI between 2002 and 2007 to give the Singapore-based company an Australian presence in both corporate and consumer fields.

Porter Novelli organised a series of corporate roadshows and media briefings for ZUJI executives to comment on issues pertinent to online travel. ZUJI’s key products are supported through regular deals media releases and media relations with travel and technology journalists. In 2005 Porter Novelli ran a large-scale integrated marketing campaign called ‘Local Guru’. The campaign focused on grassroots media relations in order to reach regional Australians and increase brand awareness and relevance.

ZUJI’s executive team are positioned as respected experts in the travel industry and are regularly invited to comment on relevant issues such as online travel, Internet security and rising fuel prices. Well-established relationships with senior travel journalists have resulted in a steady stream of product-specific media coverage to rival major competitors. The 2005 Local Guru campaign reached more than six million people and significantly increased brand awareness in regional Australia.

Porter Novelli set out to achieve cut through coverage in 2008 for Baileys with a Lifestyle Survey. Research was commissioned to find out what close friends talk about together – sex, relationships, careers, aspirations, families, travel. Findings positioned Baileys as the expert on the hottest topics and ‘secrets’ that come out during real conversations among true friends - true Baileys moments.

The campaign achieved twenty pieces of coverage in short lead consumer media around key seasonal hooks such as Valentine’s Day and Mother’s Day with highlights including Yahoo 7online, Famous online, New Woman online and Central Magazine. A total circulation of 3,630,060 was achieved.

Porter Novelli manages investor relations and corporate communications for Just Group. Just is a fashion retail chain with six independent and well-known brands - Dotti, Jacqui.E, Portmans, Peter Alexandar, Just Jeans and Jays Jays.

Just required a firm it could trust with highly sensitive market information for application to stock exchange announcements, annual reports and other compliance materials. Understanding ASX, ASIC and general governance requirements was also essential. Attracting the attention of business media, analysts and fund managers was central to Just’s requirements.

Porter Novelli created and maintains a database of business and trade media relevant to Just.

Understanding retail trends and ensuring that all messages take these trends and the operating environment into account is a critical element of the communications.

Just’s announcements are well covered by media and its activities are closely watched. Its view on retail trends and issues are often sought.

Porter Novelli works with Just on all its results and ASX announcements, annual reports and Annual General Meetings.

Porter Novelli Melbourne has worked with Parmalat - Vaalia yoghurt since 2002. Our ongoing public relations program aims to grow the brand in the heavily populated yoghurt market, highlighting the health benefits of Vaalia, and focusing on the unique selling proposition of being the only yoghurt containing the probiotic LGG along with two other active cultures.

To achieve these objectives, Porter Novelli Melbourne:

• continues to identify and maximize opportunities to generate media coverage and raise awareness of the brand within the core target market
• investigates opportunities to increase Vaalia trial and brand awareness at targeted food events and exhibitions
• communicates the better health aspects of the product through various channels including media, health professional including dietitians, gastroenterologists and GPs
• keeps abreast of forward features, producing copy / communication on agreed health topics
• supports the launch of Vaalia advertising, line extensions & new products and generates excitement with key media contacts as required
• positions Vaalia yoghurt as the perfect healthy recipe ingredient and demonstrates its many uses
• conducts regular sampling and product displays at popular gyms, Palace Cinema complexes, dietician conferences, Health Professional Games and fashion events including Style Mission 3 2005 We’ve also distributed more than 200 educational videos and another 200 kits to health professionals, effectively delivering the message of LGG’s health benefits. Follow-up research shows health professionals regularly recommend Vaalia to patients for its health benefits

Extensive media coverage has been achieved on an ongoing basis across numerous target mediums to the desired audience consistently and effectively.

Mercy Health is a Catholic community benefit organisation providing health, aged care and community services. Each year, more than 400,000 Victorians receive care from Mercy Health ranging from acute hospital care and aged care, to mental health programs, specialist women's health and palliative care.

Porter Novelli Melbourne provides an outsourced corporate communication function and offers:

• Proactive and reactive media relations
• Issues management support and advice
• Media training
• Editorial and production of Mercy Health’s Annual and Quality of Care Report
• Government relations
• Speech writing
• Coordination of public events
• Internal communications
• Community relations
• Branding and marketing

Porter Novelli Melbourne’s issues management advice and communications support protects and enhances the Mercy Health brand amongst its key stakeholders: patients, facility residents, local and State Government, industry organisations, specific media and the broader community.

All work is tightly bound to business goals and objectives. Porter Novelli Melbourne’s support maintains and augments key Mercy Health relationships internally to staff and externally with industry stakeholders and suppliers.