Porter Novelli can assess the strength of a brand’s identity and communications via a targeted interview process with stakeholders, employees and the media. We then use these results to inform future communications strategies.

Porter Novelli can work either in close partnership with clients, or with complete autonomy to develop and implement successful events, ranging from media events and specialist education sessions to major scientific and community meetings.

Our expertise in event management spans the conceptual, creative and logistical elements through to the development of support materials, presentation content and promotional.

Porter Novelli can develop communication strategies to effectively deliver important messages to staff on a range of issues, such as company restructures, services movements or sales, or during a crisis situation.

We can also create programs to help you disseminate general company product information.

In the face of an ongoing issue or crisis, Porter Novelli is dedicated to helping our clients minimise sensitive situations by implementing innovative communications programs.

This includes preparing communications tactics before a crisis occurs, and the development of urgent actions or statements in response to events that require immediate attention.

Porter Novelli can provide key organisational spokespeople with media training in order to ensure they are prepared for media exposure.

Our media training involves using a variety of hands-on tools including an overview of how the media works, interview techniques, journalist reporting styles, key message development and guided ‘mock’ interview role playing.

Porter Novelli specialises in generating and delivering high impact strategies to communicate with key target audiences, through specialist, consumer and other media outlets.

We can also monitor all media coverage and provide in-depth media analysis to generate information useful for building relationships, identifying market opportunities and monitoring competitor activity.

Porter Novelli provides strategic programs that establish and maintain partnerships in order to enhance clients’ corporate profiles and reputations as altruistic, focused or socially aware.

Porter Novelli has expertise in identifying the groups and individuals who are key stakeholders in an organisation or industry.

Working with our clients we can create programs that help build powerful relationships through the provision of information and stakeholder involvement in decision-making processes.

Porter Novelli has the ability to implement commercial marketing techniques designed to promote positive behaviour change in the area of the health or well being of a particular group.

We are also able to form partnerships with community groups to extend our clients resources and provide access to target audiences.

Porter Novelli has developed a complete social media service that offers clients a strategic and manageable program to simply address the complex online community. This includes internal auditing, strategy and policy development, issues and crisis management, monitoring and analysis, community building and engagement and complete campaign evaluation.