jack + bill
ON 1 JUNE 2011 FOUR PORTER NOVELLI MELBOURNE ACCOUNT MANAGERS LAUNCHED POP-UP AGENCY JACK + BILL, A PORTER NOVELLI NEW YORK INITIATIVE.
Committed to identifying and representing emerging Australian design talent at no cost, jack + bill is a first for the Australian PR industry.
Seeded through social media with the support of fashion and marketing trade media, jack + bill turned the traditional marketing pitch process on its head, inviting Melbourne's emerging designers to an open casting call.
Designers pitched their brands to a judging panel chaired by leaders across fashion, design, media and PR, including fashion expert Alex Zabotto-Bentley. More than 25 outstanding designers pitched. Three were selected.
Publicity programs are now underway, to raise the profile of the three selected winners.
jack + bill casting call, 30 July 2011
The jack + bill winners:
Edenborough Evans, an Australian jewellery label known for its ability to weld art with fashion, was brought to life by Melbourne-born Visual Arts graduate Anna Cowen in 2009.
Accompanying Edenborough Evans' Florentine-inspired Classic Collection - which proved a sell-out success on debut - the summer 2012 range features a seasonal women's collection, crafted in silver and gold-plating.
Edenborough Evans seizes inspiration from organic forms, texture, art, and fashion, creating pieces using unconventional methods and irregular jewellery techniques.
Born in 2010 from the ethos that style has longevity, Bento’s beautiful collection is of high-quality classic styles that will last forever, combined with socially responsible and sustainable manufacturing.
Samantha Hardman, head designer and founder of Bento, threw away a successful career in the corporate banking world to follow her passion and bring this concept to life.
Her stylish creations are all ethically produced and all garments go from inception to final production within 20 kilometres of the label’s studio in Melbourne, Australia.
Havoc Denim is a fashion-forward brand for kids fusing all the best things about being young - bold colour, fun prints and comfort - with premium materials and on-trend designs that stand the test of time.
The Havoc Denim philosophy is about providing all Australian children with great quality, on-trend denim that goes the distance at a reasonable price.
Edenborough Evans and Bento have now joined design forces, hosting a combined showcase in December to preview their 2012 collections to media and potential buyers.
Stay tuned for more info on the jack + bill project or visit the website.