Porter Novelli helps clients skilfully navigate an increasingly complex media landscape where everything – traditional, social and digital media — cross-pollinates.
In today’s media environment, a discussion that starts on a Twitter feed or a blog post may pique the interest of a national daily. A “TODAY” show segment may spread virally through mummy bloggers. Our team understands the dynamics, and know how to drive clients’ stories to help achieve their business objectives.
We understand the importance of the media, and our consultants maintain long-term respected relationships with key journalists, in Australia and overseas.
Today’s organisations must cope with a 24/7 news cycle that demands complete transparency. Porter Novelli offers media training modules that teach clients how to make various channels work to their advantage and provide the information that will connect with their stakeholders.