Videos

Smith's healthy oils project
8th Jan 2012

Porter Novelli's mission for the Smith's healthy oils project was to drive advocacy for the brand's 75% less saturated fat chips. The campaign kicked off with a positive six minute feature on Channel 9's A Current Affair and went on to achieve support from key opinion leaders, media and consumers.

Smith's Vegemite flavoured chip
8th Jan 2012

Porter Novelli was tasked with developing a PR campaign to drive awareness and hype around the new Smith's Vegemite flavoured chip.