Smith's healthy oils project
8th Jan 2012
Porter Novelli's mission for the Smith's healthy oils project was to drive advocacy for the brand's 75% less saturated fat chips. The campaign kicked off with a positive six minute feature on Channel 9's A Current Affair and went on to achieve support from key opinion leaders, media and consumers.
Smith's Vegemite flavoured chip
8th Jan 2012
Porter Novelli was tasked with developing a PR campaign to drive awareness and hype around the new Smith's Vegemite flavoured chip.
Consider yourself a Rock, Paper, Scissors master? Watch our Staples case study.
8th Aug 2011
To mark its expansion, Staples (the world's largest office products company) created a free online Paper, Scissors, Ink game - a take on the popular Rock, Paper, Scissors game designed to echo Staples core product lines.
To bring the game to life and get Aussies talking, we brought the World Rock Paper Scissors Champion to Australia to participate in a quirky and attention-grabbing media tour.
The campaign generated over 100 quality stories, resulting in more than 43 million audience impressions. Visitors to staples.com.au increased by 530% during the week of the media tour. The following week, orders increased by 3,620%.
13th Jul 2011
The Museum of Australian Democracy (MoAD)was searching for a way to increase visitor numbers so we developed a speaker series entitled Uncensored Conversations. Based on the insight that Australians instinctively know democracy is important but cant verbalise the reasons why we identified newsworthy topics and secured engaging speakers who would garner widespread consumer and media attention.
MoAD reported that the events garnered four times the attendance of any previous function, while the media relations campaign delivered a reach of 74 million (the population of Australia is 21.8 million).
Just another mop? Watch the Rubbermaid Reveal Mop case study video
16th Jun 2011
A grassroots social media approach to increase the distribution of Rubbermaid's Reveal Mop by over three times. Facebook and Mummy bloggers were a key component in helping create awareness and demand for the product.