At Porter Novelli we manage, build, and amplify brand and reputation in equal measure.
Porter Novelli Sydney wins at Golden Target Awards
26 October 2011 - Press release
Sydney – Porter Novelli Sydney has been nationally recognised for their excellence in communications by the Public Relations Institute of Australia with a win at the Golden Target Awards.
Their work with microfinance organisation Good Return took home a gong for the Low cost / Pro bono category while in the Government Sponsored Campaign category they received a commended for their work with the Museum of Australian Democracy (MoAD).
Managing Director Richard Muller said: “Great work gets recognised and our continued collection of awards shows that great work lives here at Porter Novelli.”
The 100 Women Campaign was the first major project for the pro bono partnership with Good Return, which aimed to raise awareness of their unique online lending portal. Goodreturn.org allows people to provide small loans for women in Asia Pacific nations to start or build a business to lift themselves and their families out of poverty in a sustainable way. At the end of the campaign, significant radio, print and online media coverage had been achieved and the target of 100 loans was far exceeded, achieving 145 loans, impacting 725 poor people’s lives.
MoAD’s Uncensored Conversations, a series of speaker events, was Porter Novelli’s answer for how to make democracy in today’s society appeal to a wider demographic of Australians. MoAD reported that the events garnered four times the attendance of any previous function, while the media relations campaign delivered a reach of 74 million. This same campaign won Campaign Asia’s APAC PR Award for best arts, entertainment and media campaign of the year in November 2010.
Last month, Porter Novelli Australia took home three gongs from PRIA’s State Awards for Excellence in New South Wales and Victoria.
“We’re proud to have been recognised for our achievements over the past year. The awards demonstrate that our industry has continued to acknowledge the consistent quality of our work at Porter Novelli and we look forward to continuing our tradition of producing innovative campaigns,” Muller said.
