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Porter Novelli grows Melbourne team with new client wins

31 August 2011 - Press Release

Melbourne- Porter Novelli has strengthened its Melbourne team after recent client wins with the return of two former consultants, effective Monday 29 August.

Zoe Brown and Arj Ganeshalingam have returned to the agency as Group Account Director and Account Manager respectively, having both gained valuable in-house experience in the last twelve months.

Brown returns to Porter Novelli from her role as Public Relations Manager at National Youth Mental Health Foundation headspace, while Ganeshalingam was part of the media and public relations team at Tennis Australia.

“I hope to bring a fresh perspective to Porter Novelli. The past year has affirmed my passion for cause related work; a client base I look to expand using Porter Novelli’s sound reputation,” Brown said.

Managing Director Peter Kent is delighted to welcome the duo back to the Melbourne team.

“Zoe and Arj are both passionate and creative individuals who are proven consultants and will bring a lot to our dynamic team,” Kent said.

“Their return also reaffirms the agency’s standing as a stimulating and supportive workplace, especially after also being recognised as Recommended Employer at the Australian Business Awards in July, for the second year in a row.”

The appointments follow several recent new business wins for the Melbourne office, with Ganeshalingam set to be involved in digital strategy across all clients while Brown will lead the agency’s work for Alzheimer’s Australia.

Other notable client wins include the new Jam Factory redevelopment, with Porter Novelli Melbourne appointed to provide media management, event management, general marketing and social media counsel and direction.

The agency has also extended its work with the ‘Are You a Pecan Fan?’ initiative and will now implement the third phase of the campaign, which will focus on creating rich online content for the pecanfan.com.au website, Facebook community and blog ambassadors.

Porter Novelli’s client base covers consumer, corporate and government, health and wellbeing, and not-for-profit sectors.

    Zoe Brown and Arj Ganeshalingam