Sydney - PR specialist Porter Novelli Sydney has boosted its senior ranks with Annalise Brown joining as Business Development Director and Clare Hammond promoted to the senior role of Health and Wellness Principal.
Brown joins Porter Novelli in July after almost four years at Splendid Communications as Managing Director. Prior to this she was Managing Director of Spin Communications, which she joined in 2000 as an Account Director.
Porter Novelli Australia chairman and Managing Director, Tim Parker, said “leadership in the field of brand PR is a crucial part of the agency’s mix, and its contribution to the wider Clemenger Group.”
“Annalise is a proven business builder, and a great fit with our culture,” he said. “It’s a hugely exciting, but also challenging, time for PR as it finds its place in the fast changing world of conversations and customer engagement. We‘re equipping ourselves for that world, and Annalise brings the right experience, a network and terrific energy. We’re thrilled to have her on our team.”
Hammond’s promotion from Group Account Director to Health and Wellness Principal provides leadership to the agency’s Health and Wellness practice, which she has been instrumental in building over the past five years. Porter Novelli boasts one of the largest Health and Wellness teams in Australia and has secured prized public relations accounts including health insurer, Bupa, and the Australian Egg Corporation.
“The Health and Wellness culture in Australia is thriving and the search for information, services and opportunities to communicate through social networks is growing exponentially,” said Hammond. “Porter Novelli is introducing innovative ways to reach audiences and communicate important health and wellbeing messages. Already this year we’ve had successes, such as the promotion of the number one Bupa FoodSwitch app, and there are several other innovative activities in the pipeline.”
Parker added: “Clare’s a great person and a highly respected talent for our team to look to and learn from. Health and Wellness is the bullseye for our belief in the founding principle of Porter Novelli: ‘Do Good, Do Well’.”
Annalise Brown Clare Hammond
Business Development Director Principal - Health & Wellness