In the Porter Novelli Australia and New Zealand Digital Insights 2012 I predicted Tumblr would go mainstream next year.
Why? It’s fun. It’s easy. It’s visual. Sharable. And it’s growing rapidly.
So to start you off with some great Tumblrs to follow when you sign up (yes I am that confident), here are my top 10 Tumblrs for 2011.
1. Clients From Hell
I couldn’t work in an agency and not include this Tumblr page. The title explains it all, and it will make you feel better about your day to day interactions.
2. Accidental Chinese Hipsters
Anything fashion/humour/meme-worthy will include an abundance of hipsters. This wins in the hipster category for being funny AND true.
Runner up Hipster Tumblr: Dads are the original hipsters
They really were. Only not at all cool.
3. I Love Charts
Marketers will appreciate the humorous spin this site puts on traditional pie and graph charts. Marshall from How I Met Your Mother would be proud
4. The Daily What
Reblog for automatic coolness. That is all.
5. Is Ryan Gosling cuter than a puppy
Is he? I don’t know. They’re both so adorable. You’ll have to keep checking to help you decide.
6. ANIMALS TALKING ALL IN CAPS
ANIMALS! FUNNY CAPTIONS! SOCIAL MEDIA GOLD!
7. Awesome people hanging out together
Want to see David Bowie and Elizabeth Taylor hanging out together? This is the place to find it.
8. Mashable
A behind the scenes look at Mashable HQ. Not as informative as the Mashable website but a daily insight into the organisation and something other companies could emulate.
9. We are the 99 per cent
Regardless of your opinion on the Occupy Movement, this is the first Tumblr to really utilise the power of visuals and ease of sharing information for a cause, and has done so very effectively.
10. Barbie on Holiday
Okay, this is actually a shameless plug as it is my own Tumblr I started a couple of months ago. Because life IS a holiday when you’re a Barbie. Submissions welcome, and be forewarned, don’t tell me you’re about to go on holiday without expecting me to present you with a Barbie as a going away present.
A behind the scenes look at Mashable HQ. Not as informative as the Mashable website but a daily insight into the organisation and something other companies could emulate.