Social media is both an art and science (creative and/or practical). We can liken the life cycles of what are now “traditional” social media platforms to those of the fashion industry. What was all the rage as little as five years (or even 12 months) ago, we have now turned against. MySpacesuffered a protracted demise, as the younger, hipper social media user matured into the always on, always accessible, and increasingly professional user that we see today. But new ownership and purpose may yet re-invent MySpace in another, more effective way.
Will Facebook be the “jeans” of the internet and be just as timeless? When a baby is named after “Facebook” in Egypt, it signifies revolutionary power. Continual updates to the platform remind us of the importance of keeping our content and thinking fresh and relevant. However, as rapid as evolution is, and as rapidly as the online ‘hotspot’ can shift, the user still remains fundamentally the same.
MySpace and MSN have been the infancy of social media, that period of early life where little is remembered, but much is learned.
Now, with social media a powerful influence our consumer and belief preferences, the line between our online and offline personas fades.
Everybody must know by now why participation is important, but I like this infographic that puts some dollar flesh on the bones of that notion.