With a BA Honours degree in public relations, seven years of agency experience, a love for creativity and an insatiable appetite for all things consumer, Janine has experience across most industries imaginable, including food, lifestyle, interiors, beauty, health, nutrition, corporate social responsibility and FMCG.
Janine has significant experience working with advertising, media and research agencies on major integrated strategies and campaigns. At Porter Novelli, she develops and leads strategy and creative development for a number of clients including Australian Eggs, Bupa and PepsiCo where she oversees the day-to-day management and implementation of a wide-range of PR disciplines from media relations, events and social media campaigns through to issues preparation, ambassador management and creative solutions.
After joining Porter Novelli Sydney in March 2011, Janine quickly made a big impression and was named 2011’s Employee of the Year.
Originating from the UK, in 2008 she swapped her umbrella for a pair of thongs and headed to Sydney bringing with her experience from a number of standout campaigns for blue chip clients including Goodman Fielder, Schick, Pacific Brands, NRMA, The Meat and Livestock Commission, The National Osteoporosis Society and Product of the Year Awards.