In Focus
The Porter Novelli Ring Around
It's Saturday and the team at Porter Novelli Melbourne is making plans, but with clients top of mind, a mystery call requires urgent attention.
Find out more.Smith's
Smith’s asked Porter Novelli to develop and implement an integrated PR campaign to maximise awareness of the Smith’s ‘Do Us A Flavour’ promotion, asking Australians to come up with the next great flavour of Smith’s chips.
Find out more.IN FOCUS
November 2009 | Smith's
Smith's asked Porter Novelli to develop and implement an integrated PR campaign to maximise awareness of the Smith's 'Do Us A Flavour' promotion, which asked Australians to come up with the next great flavour of Smith's chips.
Our activity included:
- Campaign ambassador recommendation and management (celebrity chef Matt Moran)
- A major national media relations campaign, incorporating social media engagement
- Experiential activity at the Good Food & Wine Show
- Media training and issues planning
Results for launch phase included:
- 85 pieces of coverage - including 21 radio and 3 television pieces (2x A Current Affair, 1x TODAY show)
- 20 interviews secured for Matt Moran and Smith's spokesperson
- 28.9 million audience impressons
- $1.69m worth of equivalent editorial value