Porter Novelli has expertise in managing strategic corporate communication across a range of sectors including government, pharmaceutical, property, manufacturing, food, finance, media and entertainment and professional services.

At the core of all our corporate communications activities is an emphasis on the protection and enhancement of reputation.

Our skills encompass everything from issues and crisis management, to internal communication, investor relations and community consultation.

We understand the need to link communication strategies to business goals and objectives and the central role that effective stakeholder management plays in developing and maintaining corporate reputations.

Porter Novelli’s technology team partners with leading national and international organisations in consumer technology, information technology, telecommunications, television and the online arena.

Our goal is to demystify technology and present trusted brands, by making products and services accessible and valued by business and consumer audiences.

We have an intrinsic understanding of the online world, and the need to be vigilant in protecting brands in this space. We recognise that public relations in the online world requires a completely different approach to traditional public relations. We have expertise in the following areas:

• Engaging online audiences through social networking site, blogs or newsgroups
• Improving hits to our clients' websites through website optimisation and the purchase of keywords with the major search engines
• Hosting news announcements via webinars

Thinking innovatively and anticipating the next move in the rapidly changing world of technology are the hallmarks of the Porter Novelli technology team’s work.

The Porter Novelli consumer team creates innovative, creative and powerful campaigns that build and strengthen brands, products, events and retail offerings.

Our experience extends across a wide range of products, services and industries including foods and beverages, mobile phones and electronics, health and beauty and travel and tourism.

We do everything from product launches and brand awareness, to grassroots community relations programs, assistance with regulatory issues, sponsorship leverage and event management.

Excellent relationships with consumer media enable us to successfully build our clients’ profiles by cutting through the clutter and bringing brands to life.

Communicating complex health messages in the current environment is a challenge that requires specialist knowledge, expertise and insight.

Porter Novelli possesses a team of consultants with diverse experience across the health sector, who specialise in reaching the stakeholders that matter the most to our clients.

Our consultants have developed and implemented innovative campaigns for some of Australia’s leading pharmaceutical companies, medical device and biotechnology companies, government bodies, research institutes, and not-for-profit organisations.

Porter Novelli’s experience in the health sector covers a wide range of specialist communication channels, including community consultation programs, product launches, stakeholder relationship management, and government relations.

The complex and sensitive area of food and nutrition marketing and promotion is changing and fraught with technical and regulatory detail.

Porter Novelli is uniquely placed in Australian public relations, with a team that includes a qualified dietitian and consultants with long experience and understanding of the food industry, nutrition and the rising emphasis on wellbeing. Our people manage food issues, crises and stakeholders, policy review and development, and the interpretation of science to meet the needs of specific audiences.

Our team memberships include the Nutrition Society of Australia and the Food Media Club.

Porter Novelli Adelaide heads up the network's national expertise in the environment and natural resource management sectors.

We apply leading-edge communications practice and community-based social marketing techniques for a range of national and regional clients, including national rural research development and extension organisations, Federal and State government programs and agencies, and agribusiness.

While communication is our core business, we also have a proven track record in managing environmental and NRM projects, and managing and supporting extension programs for farmers. A specialty is providing the bridge that links primary producers with technical advisers to deliver quality outputs.

Some of our recent experience includes:

• Managing NRM and environmental management projects at a national, Basin, State and catchment level for a range of clients, including Horticulture Australia Limited, the EPA's Mount Lofty Ranges Watershed Protection Office (EPA-WPO), Mount Lofty Ranges Catchment Program, and the Murray-Darling Basin Commission
• Developing community engagement, community consultation, awareness and communication strategies relating to NRM and/or environmental management for organisations such as the River Murray Catchment Water Management Board, the North Adelaide and Barossa Catchment Water Management Board, the EPA-WPO, the Murray-Darling Basin Commission, Water Proofing Adelaide, Zero Waste SA, WaterCare, Horticulture Australia Limited, the Ibis Awards, Save the Bush and Landcare
• Coordinating the development of numerous technical support documents for primary producers including guidelines, manuals and reference material for Horticulture Australia, Dairy Australia, the Australian Department for Agriculture Forest and Fisheries and the Department for Water Land and Biodiversity Conservation

Porter Novelli is recognised nationally and overseas for our extensive experience in primary industries and working with regional and rural communities.

We believe our experience, skills and resources for developing communication and public relations programs targeting farmers and regional communities are second to none. In the past six years the consultancy has won three national Golden Target Awards, the highest public relations awards in Australia, for projects in this sector.

Many of our consultants come from rural backgrounds, hold agricultural degrees and/or have worked with leading rural media outlets. Our experience includes designing and implementing highly targeted communication marketing campaigns and programs designed to raise awareness, encourage participation and drive adoption on behalf of the private sector, government, industry and communities.

These projects have involved us in working closely with:

• Primary producers in all industries
• Farmer and industry agri-political organisations and commodity groups
• Research development and extension organisations
• Federal and State Governments
• Private and government sector advisers and service providers
• Farmer networks and discussion groups
• Rural counsellors, accountants, bank managers and financial advisers
• Rural women's networks and advisory groups and
• A host of input suppliers and rural merchandise networks, including fertiliser, equipment, farm machinery, chemical and animal health companies

The team incorporates a national network of consultants and associate consultants based in every state and in key regional areas to provide value and cost-effective on-the-ground knowledge and support.

Australia's community sector has undergone an extraordinary transformation, and is a hidden giant of commerce, with many key not-for-profits among the nation's top 500 businesses.

Porter Novelli works with community benefit, charitable and philanthropic organisations, church and faith-based businesses, corporate foundations, professional associations and advocacy groups.

Part of our heritage is a commitment to corporate responsibility and social justice, and we bring to our work a deep understanding of this unique operating environment, where our work includes social research, corporate communications, issues management, fundraising support, media relations and event management, advocacy and lobbying.

Porter Novelli has the capability and experience to deal with all three levels of government - federal, state and territory, and local.

Leveraging the experiences of the national network, Porter Novelli is able to offer government access to over 80 specialist consultants, including consultants who have implemented award-winning programs for a number of departments and government business enterprises.

Award-winning programs include:

• Department of Transport and Regional Services - Communications to support the introduction of the Maritime Security Identification Card
• Brisbane Airport Corporation - New Parallel Runway Project

Both projects were awarded "gold" in the Public Relations Institute of Australia State Awards for Excellence and "highly commended" in the National Public Relations Institute Golden Target Awards.