Rural and regional communication

Porter Novelli is recognised nationally and overseas for our extensive experience in primary industries and working with regional and rural communities. We believe our experience, skills and resources for developing communication and public relations programs targeting farmers and regional communities are second to none. In the past six years the consultancy has won three national Golden Target Awards, the highest public relations awards in Australia, for projects in this sector.

Many of our consultants come from rural backgrounds, hold agricultural degrees and/or have worked with leading rural media outlets. Our experience includes designing and implementing highly targeted communication marketing campaigns and programs designed to raise awareness, encourage participation and drive adoption on behalf of the private sector, government, industry and communities.

These projects have involved us in working closely with:

• Primary producers in all industries;
• Farmer and industry agri-political organisations and commodity groups;
• Research development and extension organisations;
• Federal and State Governments;
• Private and government sector advisers and service providers;
• Farmer networks and discussion groups;
• Rural counsellors, accountants, bank managers and financial advisers;
• Rural women's networks and advisory groups; and
• A host of input suppliers and rural merchandise networks, including fertiliser, equipment, farm machinery, chemical and animal health companies.

The team incorporates a national network of consultants and associate consultants based in every state and in key regional areas to provide value and cost-effective on-the-ground knowledge and support.