Information Technology and Telecommunications

Porter Novelli’s technology team partners with leading national and international organisations in consumer technology, information technology, telecommunications, television and the online arena.
Our goal is to demystify technology and present trusted brands, by making products and services accessible and valued by business and consumer audiences.
We have an intrinsic understanding of the online world, and the need to be vigilant in protecting brands in this space.  We recognise that public relations in the online world requires a completely different approach to traditional public relations.  We have expertise in the following areas:

• Engaging online audiences through social networking site, blogs or newsgroups
• Improving hits to our clients' websites through website optimisation and the purchase of keywords with the major search engines
• Hosting news announcements via webinars

Thinking innovatively and anticipating the next move in the rapidly changing world of technology are the hallmarks of the Porter Novelli technology team’s work.