Sacred Heart Mission - Style Mission 2 “Heavenly Creatures” Fashion Extravaganza

Sacred Heart Mission is a Melbourne charity that helps people who find themselves on the fringes of mainstream society. Porter Novelli Melbourne works pro-bono conducting media relations and event management for the Mission’s unique annual fashion show and auction that involves leading designers and celebrities working to recreate clothes from the Mission’s op shops.

Porter Novelli’s task is to draw corporate and philanthropic interest in the charity, ensure sponsors are recognised, and generate ongoing funding.

We target long, medium and short lead news, fashion and lifestyle media before and after the event, distribute electronic media kits, and develop feature stories.

In addition, Porter Novelli Melbourne coordinates photo opportunities capitalising on the high profile fashion designers, celebrities, models, newsreaders and sportspeople involved, and invite key media backstage to meet participants.

Porter Novelli’s work has helped to achieve:

• extensive print, radio, TV and online media coverage across national, state and local media reaching more than 10 million people
  
• a sell-out Style Mission II, with more than 600 paying guests
  
• raising of more than $25,000 for the Mission’s free daily food service in 2005, $10 000 more than that raised the previous year

For more information about this case study, please contact Peter Kent.