Medibank

Medibank Private is Australia’s largest private health insurer, holding about 30 per cent of the market. Its sole shareholder is the Federal Government.

Porter Novelli Melbourne works with Medibank Private to support its communications and reputation building programs, helping to guide strategy, messaging, media and stakeholder relations, communications and promotional materials, speeches and company positioning in areas including:

• Significant business change programs, including the 2005 Hospital Purchasing and Business System Renewals programs
  
• Company announcements such as the 30 June 2005 annual reporting
• Events, ranging from product launches and promotions such as Medibank Priority, to member benefit occasions like Melbourne’s Gaze Days, and local/regional community benefit activity
  
• Day-to-day media relations and issues management advice

For more information about this case study, please contact Peter Kent.