Elders Ltd

Elders Ltd is a leading Australian and international agribusiness focused on delivering a comprehensive portfolio of products and services to Australian primary producers and domestic and global customers.

Porter Novelli Adelaide works closely with Elders on a daily basis, assisting the company at regional, state, national and international levels to promote various activities, initiatives and company developments. Porter Novelli is relied upon by the Elders marketing department for strategic input into company positioning and stakeholder relations and for development of internal and external communications. Porter Novelli is active in servicing all divisions of Elders, including Elders Rural Bank, Elders International, Elders Wool, Elders Insurance, Elders Trustee, Elders Meat and Livestock, Elders Real Estate, Elders Grain and Elders Merchandise. Porter Novelli played a significant role in the successful launch of Elders Rural Bank in 2000 and Elders Weather in 2005, and has been responsible to a large extent for raising the level of awareness of Elders’ international activities.

For more information about this case study, please contact Janice Hoad.