Buena Vista Home Entertainment – Launch of Disney/Pixar’s Finding Nemo to DVD and video

Porter Novelli Melbourne set out to make a splash and generate great excitement around the release of the hit movie Finding Nemo on DVD and video.

A sustained campaign achieved national media support and increased awareness in all target markets. Campaign elements included a series of publicity events, ranging from Australia Day on Sydney Harbour to the Melbourne Aquarium and Brisbane’s Underwater World, all aimed at driving sales that helped Finding Nemo win the title of the biggest selling DVD ever.

Additionally Porter Novelli developed and co-coordinated an educational back-to-school program, with 600 schools around Australia taking part in a program highlighting the Great Barrier Reef, ocean ecosystems and more.

The Finding Nemo campaign delivered huge national media coverage including 250+ mentions of the DVD on print, TV and radio.

Finding Nemo on DVD and video is the biggest selling DVD of all time in Australia with over 1.2 millions units sold!

For more information about this case study, please contact Peter Kent.