At Porter Novelli we manage, build, and amplify brand and reputation in equal measure.
Patrick McClelland
Patrick's been with Porter Novelli Melbourne for nearly eight years (yes I know) and is a Group Account Director who leads our Grains Research and Development Corporation, New Balance, St Vincent de Paul Society Victoria and ACCIONA work.
He also works for a range of other agricultural, corporate, not-for-profit, consumer and government sector clients and is part of Porter Novelli Melbourne's digital team.
What do you do at Porter Novelli?
Talk... a lot, to anyone that will listen.
Career highlight?
Cancelling a media interview because it clashed with the King of Spain's schedule (true).
Why public relations?
I love the shades of grey - that is that there's never necessarily a "right" answer. Media, politics, the corporate sector - all need a well constructed argument to navigate their way to the desired outcome. I like helping our clients do that.
Oh, and the new ways we are having conversations on behalf of clients is also very exciting.
Best part about working at Porter Novelli?
Variety. And the people - my colleagues and clients... and yes, even the journalists.
Most interesting campaign?
My issues management work for a range of health, retail, corporate and infrastructure clients.
When I was younger I wish I had.....
Appreciated where I grew up. Despite what I said at the time, there are real advantages to growing up in a small rural community like Birchip in north west Victoria. I didn't appreciate these advantages fully until years later.
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