At Porter Novelli we manage, build, and amplify brand and reputation in equal measure.
Lauren Coleman
Lauren Coleman has been a part of the Porter Novelli Melbourne team since 2008, and has just taken on leadership of the new in-house creative, PNM CreativeGlo.
Lauren is a Bachelor of Arts, majoring in Graphic Design and has a Graduate Diploma in Public Relations.
Talk to us about CreativeGlo
PNM’s new creative team, CreativeGlo, is set up to refresh the way we see our work.
This little taskforce will bring creativity to the heart of our work, inspire every piece of client work, and tie into global counterparts for collaborative outputs.
No marketing discipline owns creativity. The blurring of client briefs and the changing media environment makes it critical to compete more strongly on creative capacity.
What do you do at Porter Novelli?
Dream. Sometimes tick. Sometimes cross. Plan. React. Execute. Snack. Evaluate. Turn the page.
Career highlight?
Working with a not-for-profit organisation to influence a government policy on utilities for the benefit of low income earners.
Why public relations?
Where else can you work on the strategy development for a health care campaign, organise interviews with world-class talent, brief a photographer, edit a media release, pitch a fashion story, conduct a team meeting, respond to an urgent media request, check in with an international colleague and have a coffee with a client – all before lunch?
Best part about working at Porter Novelli?
No two days are ever the same.
Most interesting campaign?
Bursting into Flinders Street Station with a flash mob singing an iconic Aussie tune to launch a new bakery scroll that was on the move.
When I was younger I wish I had.....
A digital camera. (I was only ever trusted with the disposable variety)
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