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Carol Laws
Carol joined Porter Novelli at the start of 2010, and specialises in media relations, community relations, local area marketing, promotions and paid media planning, working across consumer, corporate and not-for-profit clients.
What do you do at Porter Novelli?
I research, write, set up interview and photo opportunities for media, coordinate promotions and events, manage campaigns, negotiate paid space and earned leverage, and provide advice to clients.
Career highlight?
Still to come…
Why public relations?
I love the variety and fast-paced nature of this industry and getting to meet new and interesting people on a regular basis.
Best part about working at Porter Novelli?
No two days are the same – not a week goes by where I don’t learn something new.
Most interesting campaign?
Dairy Australia’s Kids Need 3 campaign. It incorporated media relations, paid media, blogger outreach, and a Tweet Up event, demonstrating the breadth and depth of knowledge and services we offer our clients. It was the most integrated campaign I have worked on this year.
When I was younger I wish I had.....
A cubby house.